Compare and Contrast Research Methods Paper Example | Topics and Well Written Essays - 1250 words

Compargon and Contrast Methods - Research Paper ExampleAs there be various research methods for carrying out different types of research in all areas such as psychology, public affairs, marketing, business administration and etc., it is important to make fresh decision among all available options so that the results can be used in a productive manner (Hopper et al., 2007 Lee, Benoit-Bryan & Johnson, 2010). Since questionnaire-based survey was discussed in detail in the last assignment, five other research methods will be compared with this method to understand their applicability in the real world. The following table is a legal brief snapshot of the similarities, differences and applications of questionnaire-based surveys after doing comparison with in-depth interviews, focus groups, projective techniques, experimental methods and observationIn-depth interviews and questionnaire-based surveys require the professionals to develop a questionnaire so that they can ask the questions t o the respondents in a structure way and any queries regarding the questions can be clarified during the research (Brugger, 2010 Kotnik et al., 2010). As compared to the questionnaire-based surveys, in-depth interviews are time-consuming, interviewee might record the answer according to his/her perception and experts need to fall upon the skills of conducting the interviews (Milena, 2008 Yaoxiang, & Lihai, 2008).These interviews are ideal for gathering information about the perceptions, attitudes, preferences and behaviors of the consumers. In-depth interview method is frequently used in the fields of psychology, marketing and business administration (Harris & Brown, 2010). decoct groups comprise of eight to twelve respondents and it has a lot of similarity to the questionnaire-based survey such as a questionnaire is developed and tested before carrying out the research, respondents are provided leverage of answering